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Users will soon have a new feature that allows them to reduce the amount of AI-created videos appearing in their streams. This initiative comes as the service announced that it currently hosts over 1 bn AI-generated clips.

Testing and Rollout

This change is in a pilot phase over the next few weeks before a global launch. This advancement coincides with a increase in content created by AI, fueled by new content generation software.

AI Content on Other Platforms

It has been noted that approximately 10% of the most rapidly expanding video streams on a competing service only show AI-generated videos. A significant portion of this content is classified as low-quality AI content, a phrase for substandard, factory-style content that is typically nonsensical or surreal.

Our research shows that numerous viewers enjoy content created using AI tools, ranging from AI artwork to science explainers, and we want to provide users the option to see more or less of that, depending on their own likes,” commented a platform representative.

AI on the Platform

TikTok announced that there are now 1.3bn videos on its network identified as made with AI. Collectively, over 100 m media items are uploaded to the platform each day, making AI-generated material a minor percentage of its complete catalog.

How to Adjust Settings

Members will be in a position to limit or boost the volume of AI-generated videos they see by accessing the topic control setting in the app and picking “AI-generated content”. Additional categories that are already be controlled under the setting encompass current affairs, clothing, beauty, and choreography.

Platform Guidelines

TikTok’s rules require content makers to label “realistic” AI-made content, and it bans harmful AI impersonations of well-known individuals or emergencies. Any believable AI-generated clip that is without a tag can be taken down under its user guidelines.

Additionally, the platform will now apply an “AI-made” label to content created with its own AI tools, or detected by an collaborative effort for identifying content made by AI. This measure is aimed to deter users from seeking to evade the tagging system.

Responsible AI Funding

The company is additionally launching a $2 million AI literacy fund for professionals and institutions to produce learning resources about ethical AI use. This initiative will benefit educational bodies dedicated to teaching computer science.

Platform Protection

The platform has justified its safety measures, amid discussion over plans to lay off hundreds of review team members in the UK. The company is set to reduce hundreds of positions in its content moderation department in London, with worker representatives and digital protection specialists voicing alarm that humans are being replaced by AI moderation.

A company official clarified that human moderation would remain essential, but artificial intelligence can safeguard staff by filtering out the most distressing content ahead of it gets reviewed by staff. The company announced a 76% decrease in disturbing and violent content handled by human moderators over the past year due to reliance on its machine learning processes.

It is vital to balance people and machines to keep the platform safe,” the official commented. “We’ll have staff as part of that process, but we also think it’s very important to reduce exposure to unsafe media as rapidly, which is why a lot of the machine support is making a difference process content quickly.”